You can improve your website’s search engine ranking with backlinks from high-ranking websites. Not all links are created equal, and Google uses page-rank to determine the importance of your page. Having more backlinks from sites that relate to your topic can improve your page’s page rank. 

You can use a Backlink Audit tool to determine the quality of your backlinks. ESPY works with trained professionals  within their SEO company in South Carolina. Google crawls backlinks and adjusts rankings based on their quality. You’ll want to avoid spammy links. For instance, if you’re running a skincare blog, you might want to link to other sites related to dermatology. You might include links to the American Academy of Dermatology and WebMD on your blog, which Google will give higher weight.

Another way to build links to your site is by running surveys and sharing relevant statistics. This will establish you as an expert and help you gain backlinks. You can even publish the results of your surveys as news to attract additional links. Another good idea is to publish articles with visual assets. Infographics are one of the most popular forms of content. You can experiment with them to find what works for your site.

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Getting high-quality backlinks is vital for your website’s search engine ranking. It’s important to create links from reputable sources and to include a link to your website on your own. You should use these links to give credit to sources, promote your main point, and add authenticity to your site.