Marketing for REALTORS®
If you’re a real estate agent, you’re probably looking for ways to increase your exposure and sell more homes. There are several different marketing techniques you can use, such as social media, email marketing, and 3D renderings. The key is to make sure you use these techniques to target the right audience.
According to the NAR®, or the National Association of REALTORS®, nearly 80% of new agents quit their very first year because they are unable to produce and fill their pipeline with buyer-intent leads. Furthermore, the average agent only closes 6 homes a year. A YEAR! Which often times, is simply just not enough to pay the bills.
ESPY Marketing Solutions is here to change that.
You don’t need to pay the big guys the big bucks to see results. Heck, often times the big guys only send you the “tire kickers” and “window shoppers” anyways.
We know, because we are licensed agents as well who happen to have a pension for digital marketing.
Instead of setting your hard earned and limited money ablaze with them, allow us to write ad-copy for you for results that will actually make a difference.
We use tried and proven local strategies inside complex digital marketing campaigns that WILL bring you results. No disclaimer about results that vary, because we will only take you on if we KNOW we can help you grow.
Get your name and brand in front of your local community, earn recognition, and position yourself as the local market knowledge guru you are with the best REALTOR lead generation company out here.
Can any REALTOR® benefit from your services?
The answer to this question is simple: no. Not every market is going to have the search volume to justify a Google ads or even a Facebook ads campaign. Many, many markets, however, can greatly benefit from these forms of marketing.
Our work involves no risk to you though.
We perform extensive research on every client and the possible results we can produce for them. If we can’t justify your ROI, we will part ways or attempt a different pursuit of helping your business.
All research and your initial consultation is completely free. If we find we can not viably help your business quick enough, we offer consultation services to guide you through the steps necessary to build your local authority over time.
Backlinks, citations, Facebook and social media advertising, Google PPC, and everything else SEO related becomes nullified and useless if you are not ranking for the correct keywords. Keyword research is absolutely vital to your successful SEO campaign and must be performed correctly to garner the results your business deserves.
ESPY Marketing Solutions does extensive keyword research for you and your business completely free of charge. If we can’t help, we’ll let you know.
Social media marketing for REALTORS is an effective tool that helps them connect with customers. It also allows them to build trust in their community. They can also gain new clients. In fact, social media is one of the best ways to build a realtor brand.
Real estate has become an increasingly digital industry. Among the most popular platforms for social media marketing are Facebook, Twitter, Instagram, and YouTube. To maximize your efforts, you must create a strong presence on these social media sites.
You can create your own free account. You can also use paid advertisements to expand your reach.
There are tools that can help you analyze and manage your activities across all of these channels. For example, Ahrefs can help you see what your competitors are doing on social media. Likewise, TikTok can get you noticed among the younger generation.
The benefits of using social media are limitless. You can increase your client base, engage with current customers, and establish yourself as an expert. As a result, you can increase your sales.
A well-planned, strategic approach to social media marketing for REALTORS® can bring you closer to your goals. Keep in mind that your goals may change over time. Therefore, it is important to keep abreast of the latest trends and implement any new techniques.
Using multiple marketing channels to generate returns is always a good idea. Paid ads, word of mouth, and a solid network are just some of the factors that will contribute to your success.
The most effective social media marketing for REALTORS® uses video. Whether you’re showing off a property, a personal story, or a testimonial, a video can be a valuable asset to your company. Moreover, it retains the interest of your consumers.
If you’re ready to boost your presence and improve your digital marketing, ESPY Marketing Solutions is your ticket there. We assist every single client with a 100% hands on approach to ensure you get the end product and results you are paying for.
Real estate email marketing has become a popular way for real estate agents to promote their services. Email marketing gives REALTORS® the opportunity to reach their target audience, increase brand awareness, and boost website visits.
Email marketing has a high ROI. REALTORS® can use it to communicate information about upcoming listings, market trends, and general education content. With an effective email marketing strategy, you can convert prospects into devoted customers.
One of the most important metrics when it comes to email marketing is the click-through rate. If your subscribers are not clicking on your links, it could mean that you need to rewrite the text. Or it could simply be that you need to send more emails.
Another metric is the open rate. You need to create a welcoming email that will capture your audience and convert them into clients. A welcome email encourages subscribers to respond, attend an event, or share the message with friends.
Using a drip campaign, you can alert your subscribers to upcoming listings and properties in their neighborhood. Your drip campaign will also help you keep in touch with your subscribers. For example, if a subscriber has viewed a home in your neighborhood, you can follow up with a follow-up email.
The best email marketing for REALTORS® is one that is crafted with personalization in mind. Having the ability to include personal stories, information about your business, and a clear call to action can ensure that your emails make a great first impression.
An email campaign for realtors should also have a personalized subject line. Personalized subject lines are 26% more likely to be opened.
It is also beneficial to add your signature to your email. By adding your logo and your name, your subscribers know that you are a realtor. Also, make sure that your email is aesthetically pleasing.
If you don’t want to write your own email messages, you can try using a service like SendinBlue or MailChimp. These services are easy to use and provide detailed analytics. Using a service like this can also help you grow your email list.
The online real estate landscape is crowded, which means REALTORS® need to develop a digital advertising strategy that can help them stand out from the competition. Having an effective website and content are essential, but so is a well-rounded marketing campaign.
Social media is essential for REALTORS®, because it can build a rapport with potential clients. Videos can be shared across all social platforms to cement a personal connection. And virtual tours can help buyers to picture themselves in a home.
Local marketing is also important for REALTORS®. It’s a great way to attract customers who live within a certain radius of the agent’s office. But for small to medium-sized teams, local marketing is often too time-consuming.
Pay-per-click (PPC) advertising is a great way to get in touch with potential clients. REALTORS® pay for their ads when someone clicks through. PPC campaigns are much more based on results.
Email nurture campaigns are a valuable tool to keep you in touch with past clients. These campaigns offer a great ROI. However, measuring the success of such campaigns can be difficult.
Another strategy for reaching potential customers is display advertising. This is typically more traditional. Display ads can appear on billboards, TV, newspapers, and other locations. They’re designed to increase brand awareness and increase your reach.
Search engine optimization is the best way to boost your site’s organic search results. However, SEO is only effective if it’s backed by a solid content plan.
One of the most effective Facebook ad strategies is specialized real estate ads. These ads target people who have shown an interest in a property before. That’s a better ROI than other ad strategies.
Another effective approach is to create a social media strategy. Facebook is one of the most popular social networking platforms for real estate agents, and its wide reach and engagement can help improve your discoverability. You can create a welcome email sequence that introduces yourself and asks readers for their preferences.
If you’re looking for a full-service digital marketing agency, ESPY Marketing Solutions has the answers to all things digital. We specialize in running hyper targeted ads in local areas to bring you the most optimized and best results possible.
The #1 site in a search is not necessarily the one with the most pages, links, or visitors. Rather, the #1 site is the one that has the best overall performance. And the top 5 rankings receive 67% of the clicks. So if you want to gain visibility and sell more products, you must optimize your site and choose one of the best Charleston SC advertising agencies.
During your free audit and as a part of our expert SEO solutions, we will show you some of the best routes for advertising as a real estate agent.
We will take a look at any current advertising you are performing and give you free pointers on how to improve the optimization of them.
You can run the best ads in the world, but they will mean nothing if they are improperly targeted.
As the expert who will negotiate on their behalf, your clients need to be able to trust you and your brand.
Your marketing can be set on autopilot but you will need to strive to bring those leads home and get them to close!
- Worldwide network of elite marketers
- We own some of the worlds highest ranked authority domains our competition pay for to appear on
- SEO takes time, but we work fast to deliver your results
- Customized strategies: run highly targeted ads and see results immediately while growing your local dominance organically
- We provide you with value that can last a lifetime
"Very professional and produced great results! TY"
Dave Guest
"Best customer service and marketing company i have used"
Lisa Gary
"As a small business owner that works making jewelry and other od and end crafts, I did not put much stock into marketing. I'm so glad that I decided to take the step to having Brandon and his team at ESPY create a logo that captures the twisted love of crafts I have. The amount of growth I have had since the creation has exploded and my sales have gone up considerably! Thank you again Brandon and ESPY Marketing Solutions!"
Brittney Kemp
"Great professionals, very communicative, do recommend"
Melendez Yoli
"Espy is a great marketing company. Their ideas are fresh, relevant, and of the moment. I highly recommend."
Robin Dhara
"five star service, thanks!"
Amy Tanner
"I definitely recommend this company! I have worked with them for a few months, and they have always been professional, punctual, and efficient."
Miguel Trespalacios
"they are fast and professional I would use them again in the future"
Jeniffer Anderson
"Absolutely recommend! 10/10"
Brianna Osborn
"Best customer service and really helpful. I recommend it."
Aashu Singh
Keyword Research
Every project begins with extensive and exhaustive research to ensure we can properly help digitally market your business.
Google Business Profile Optimization
Having an optimized Google Business Profile is extremely important to your business and is a fantastic way to begin getting leads.
Layout & Content
The building of your website will be happening simultaneously as your Google Business Profile is being optimized, and will be the foundation of your SEO campaign.
Backlink Building
Extremely high authority and trusted sites will begin linking to your website organically. These links will be added over time and pass the power and trust back to your website for higher rankings.
Bi-Weekly Reporting
Set up how you want to receive your updates and reports. We will email you copies of your progress and the results we provide and give you a courtesy call each time as well. Building relationships and trust with our clients is our goal.
Keyword research is the process of identifying important phrases, keywords, or search queries that people use to find information on the Internet. This research is important for search engine optimization (SEO) because it can help to improve the quality of content and optimize your content to rank better.
There are several factors to consider when creating quality content. Your writing needs to be well researched and optimized for search engines. In addition, you should find a way to make your website mobile friendly.
In the world of SEO, backlink building is one of the most important tasks. A link helps search engines determine the value of a page and boosts your site’s rankings. It can also lead to increased traffic and brand recognition.
One of the best ways to increase your traffic is to get listed in the various business directories available on the Internet. There are a number of benefits to getting your name out there, including increased sales and improved local rankings in the search engines. In addition, some of the more reputable directories offer free listings, which is a good deal for both you and your business.
If you’re a small business, digital marketing might seem overwhelming. You might not have the funds to compete with big corporations online. But, with the right strategies, you can make your brand visible and attract new customers.
Digital marketing enables businesses to interact with customers in real time. This allows you to find out what prospects are looking for and how they want to interact with your brand. Then, you can use that information to create a customized experience that matches their needs.
Regardless of your niche, the right digital marketing techniques can help you reach your target audience. By providing your customers what they’re looking for, you build trust and loyalty. A satisfied customer will return to your store more often and spend more money. Creating brand loyalty will also help you increase conversion rates and convert more traffic to leads.
Your brand can reach a global audience using digital marketing. You can use social media apps and e-commerce to engage with customers around the world. These platforms are free to use.
Customers expect engagement from brands, whether they’re interacting with your site or a customer service representative. Keeping your customer engaged can be the difference between success and failure.
Whether you have a blog, a Facebook page, or a Twitter account, you should share content that’s consumer-focused. Even if you’re not a professional blogger, you can create a blog that highlights your products, services, and company. Sharing your wisdom can help establish a connection with your audience.
Here at ESPY Marketing Solutions, our only focus is YOUR SUCCESS. We feel strongly about helping businesses succeed against big box chain competitors. We will build you an online empire that will dominate your local market for years to come through trust, loyalty, and digital authority.
