and builds more trust in your community.
SEO stands for search engine optimization and is the practice of optimizing a website for the purpose of attracting more visitors and obtaining higher rankings. Among other things, a Charleston SEO expert helps a website gain visibility on the first page of search results on Google. It is as much about understanding your audience as it is about the technical configuration of your site. Search engines like Google work by scanning a large database of websites and running complex algorithms to determine what information is most relevant to a user.
The process of search engine optimization involves the use of keywords to promote a website on the search engine results page. These keywords are classified as either informational or product keywords. For instance, if your eCommerce website sells tennis shoes, you need to optimize its pages around both product and informational keywords. A good SEO practitioner will be familiar with both types of keywords.
SEO aims to improve the user’s experience by promoting relevant content and fostering a positive interaction between the user and the site. Local SEO Charleston SC end goal is to make the user want to visit your site again. This will increase your page authority and increase the number of opportunities for converting organic visitors into customers.
The algorithm that Google uses to rank websites is constantly changing. It focuses on relevance and trustworthiness, and it looks closely at the website linking to yours. For example, a New York Times link carries more weight than a free WordPress site.
Can any business benefit from SEO?
The answer to this question is simple: no. Not every industry out there is getting enough search volume locally or internationally to benefit enough from an SEO campaign.
This is why ESPY Marketing Solutions offers FREE marketing audits to every customer, website or not, and also a free consultation and action plan. If we do the research and discover we are unable to produce solid results for your business, we will be up-front, honest, and transparent about what we find.
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Backlinks, citations, sources, guest posting, and everything else SEO related becomes nullified and useless if you are not ranking for the correct keywords. Keyword research is absolutely vital to your successful SEO campaign and must be performed correctly to garner the results your business deserves.
ESPY Marketing Solutions does extensive keyword research for you and your business completely free of charge. If we can’t help, we’ll let you know.
South Carolina SEO experts can optimize the content and structure of a website to improve its rankings in local search engines. Our SEO solutions aim to boost boost keyword rankings and generate organic traffic. ESPY Marketing Solutions will implement an in-depth strategy to promote your website, including content marketing and link building. This means more visibility in search engines, which will bring more qualified traffic and leads.
Specific business fields and industries benefit the greatest from an expert SEO campaign. The phrase “local SEO” is thrown around a lot, and for good reason. Local services are prime for great SEO, including HVAC, roofing, photography, landscaping specialists, and more.
The #1 site in a search is not necessarily the one with the most pages, links, or visitors. Rather, the #1 site is the one that has the best overall performance. And the top 5 rankings receive 67% of the clicks. So if you want to gain visibility and sell more products, you must optimize your site and choose one of the best Charleston SC advertising agencies.
During your free audit and as a part of our expert SEO solutions, we will show you the current issues your website is suffering from and how to fix them.
Having the proper title tags, meta descriptions, titles, and alt-text behind your photos are all important pieces of your on-site SEO campaign and help Google to rank you.
Having the proper names for your pages and structuring your URL’s in a way for Google to easily read it will help to improve your rankings even faster.
Google has strived to put together their algorithms in such a manner that they read websites and crawl them as a human reader would, so navigation is important for ranking.
In marketing, content is king. Just having content will not be enough though. Your content needs to be precise, be of higher quality than your competition, and contain the correct keywords you want to rank for.
Internal page linking is separate from a good navigation menu. Certain words words should point to your back pages in an organic manner.
We’ll take a look at some of the backlinks you have already accrued and let you know if they are hurting or helping your site.
- Worldwide network of elite marketers
- We own some of the worlds highest ranked authority domains our competition pay for to appear on
- SEO takes time, but we work fast to deliver your results
- Customized strategies: run highly targeted ads and see results immediately while growing your local dominance organically
- We provide you with value that can last a lifetime
"Very professional and produced great results! TY"
Dave Guest
"Best customer service and marketing company i have used"
Lisa Gary
"As a small business owner that works making jewelry and other od and end crafts, I did not put much stock into marketing. I'm so glad that I decided to take the step to having Brandon and his team at ESPY create a logo that captures the twisted love of crafts I have. The amount of growth I have had since the creation has exploded and my sales have gone up considerably! Thank you again Brandon and ESPY Marketing Solutions!"
Brittney Kemp
"Great professionals, very communicative, do recommend"
Melendez Yoli
"Espy is a great marketing company. Their ideas are fresh, relevant, and of the moment. I highly recommend."
Robin Dhara
"five star service, thanks!"
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"I definitely recommend this company! I have worked with them for a few months, and they have always been professional, punctual, and efficient."
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"they are fast and professional I would use them again in the future"
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Aashu Singh
Keyword Research
Every project begins with extensive and exhaustive research to ensure we can properly help digitally market your business.
Google Business Profile Optimization
Having an optimized Google Business Profile is extremely important to your business and is a fantastic way to begin getting leads.
Layout & Content
The building of your website will be happening simultaneously as your Google Business Profile is being optimized, and will be the foundation of your SEO campaign.
Backlink Building
Extremely high authority and trusted sites will begin linking to your website organically. These links will be added over time and pass the power and trust back to your website for higher rankings.
Bi-Weekly Reporting
Set up how you want to receive your updates and reports. We will email you copies of your progress and the results we provide and give you a courtesy call each time as well. Building relationships and trust with our clients is our goal.
Keyword research is the process of identifying important phrases, keywords, or search queries that people use to find information on the Internet. This research is important for search engine optimization (SEO) because it can help to improve the quality of content and optimize your content to rank better.
There are several factors to consider when creating quality content. Your writing needs to be well researched and optimized for search engines. In addition, you should find a way to make your website mobile friendly.
In the world of SEO, backlink building is one of the most important tasks. A link helps search engines determine the value of a page and boosts your site’s rankings. It can also lead to increased traffic and brand recognition.
One of the best ways to increase your traffic is to get listed in the various business directories available on the Internet. There are a number of benefits to getting your name out there, including increased sales and improved local rankings in the search engines. In addition, some of the more reputable directories offer free listings, which is a good deal for both you and your business.
If you’re a small business, digital marketing might seem overwhelming. You might not have the funds to compete with big corporations online. But, with the right strategies, you can make your brand visible and attract new customers.
Digital marketing enables businesses to interact with customers in real time. This allows you to find out what prospects are looking for and how they want to interact with your brand. Then, you can use that information to create a customized experience that matches their needs.
Regardless of your niche, the right digital marketing techniques can help you reach your target audience. By providing your customers what they’re looking for, you build trust and loyalty. A satisfied customer will return to your store more often and spend more money. Creating brand loyalty will also help you increase conversion rates and convert more traffic to leads.
Your brand can reach a global audience using digital marketing. You can use social media apps and e-commerce to engage with customers around the world. These platforms are free to use.
Customers expect engagement from brands, whether they’re interacting with your site or a customer service representative. Keeping your customer engaged can be the difference between success and failure.
Whether you have a blog, a Facebook page, or a Twitter account, you should share content that’s consumer-focused. Even if you’re not a professional blogger, you can create a blog that highlights your products, services, and company. Sharing your wisdom can help establish a connection with your audience.
Here at ESPY Marketing Solutions, our only focus is YOUR SUCCESS. We feel strongly about helping businesses succeed against big box chain competitors. We will build you an online empire that will dominate your local market for years to come through trust, loyalty, and digital authority.
